Woodin Fashion launched the La Maison Chiq Series, a fashion-driven TV production featuring some of Ghana’s most recognisable celebrities, including Nana Ama McBrown and Nicko Simons. The series was designed to blend storytelling with fashion, showcasing Woodin’s designs in a way that entertained audiences while deepening the brand’s cultural presence.
The Challenge
The challenge was to craft a campaign identity and promotional assets that could connect across multiple channels, from billboards and posters to social media and TV promotions. The visuals needed to feel cinematic, fashionable, and culturally relevant, while staying true to Woodin’s vibrant brand DNA.
My Role
I was responsible for designing the creative assets that brought the La Maison Chiq Series campaign to life, including:
- Billboards and outdoor advertising placed in high-visibility locations.
- Cinematic posters featuring the celebrity cast styled in Woodin designs.
- Digital and social graphics to build buzz before and during the launch.
- TV-adapted visuals aligned with the show’s look and feel.
Creative Approach
Using Adobe Photoshop and Illustrator, I developed a bold, fashion-centric visual system that elevated the series into a cultural moment.
- Celebrity-focused posters highlighted the star power of the cast while weaving in Woodin’s fabric patterns.
- High-contrast typography and layouts ensured maximum visibility across outdoor formats.
- Adaptable graphics system worked across YouTube, Instagram, and TV promotions, creating consistency.
- Fashion storytelling aesthetic tied every creative asset back to Woodin’s identity as Africa’s leading fashion brand.
Impact
The La Maison Chiq Series campaign achieved widespread visibility and recognition. Billboards and posters dominated key urban areas, while social and digital content reached thousands online. The series aired successfully on YouTube and TV stations, generating buzz and reinforcing Woodin’s image as a brand at the intersection of fashion, culture, and entertainment.
