The Pitch Room was a programme in West Yorkshire designed to give underrepresented entrepreneurs the stage, support, and visibility they often lack. Six founders pitched to investors and industry experts for grant funding, with tailored training and exposure to help them grow.
The Challenge
The challenge was to create a brand identity that captured the programme’s energy and purpose while being adaptable across digital and in-person touchpoints. The identity needed to feel modern, accessible, and professional—instantly recognisable for participants, investors, and the wider community.
My Role
I was responsible for developing the full brand identity and design system, including the logo, colour palette, and campaign graphics. I also produced templates for social media posts, event collateral, and speaker announcements to ensure consistent visual storytelling.
Creative Approach
Using Figma and Adobe Creative Suite, I designed an identity rooted in clarity and forward motion.
- Logo: A clean quarter-circle form representing openness, progression, and momentum. Its simplicity ensured versatility, working seamlessly on digital icons, print collateral, and large-format signage.
- Colour Palette: Energy Blue (#467A9F) as the anchor for trust and professionalism, Natural White (#FFFEFC) for clarity and balance, and Energy Orange (#A6C1FF) as a sparing accent to highlight key actions and energise the brand.
- Graphics: Bold typography and consistent layouts were used to optimise legibility and accessibility. Social and event templates celebrated the entrepreneurs while maintaining a polished, professional feel.
Impact
The Pitch Room launched with a cohesive and impactful identity that elevated its presence across social media and in-person events. The visual system not only gave the programme a recognisable look but also built excitement and credibility among founders, investors, and the wider West Yorkshire community.
