Immerse is an entrepreneurship programme by Lloyds Bank in partnership with Foundervine, designed to support founders at different stages of their business journey. It combines accelerators, pitch events, and community gatherings, offering expert-led workshops, mentorship, networking, and funding opportunities of up to £18k.
The Challenge
The challenge was to drive applications, attendance, and participation across multiple programme strands while ensuring a consistent and professional identity. Each element — from accelerators to pitch nights — needed distinct but cohesive branding, paired with clear communications that encouraged founders to take action.
My Role
As part of the Foundervine Marketing Team, I contributed across Launch, Recruitment & Onboarding, and Programme Delivery. My work included crafting email campaigns, creating social media content, and producing high-quality graphics that built momentum and delivered a unified brand presence across all Immerse activities.
Programme Pillars
3. Pitch & Cocktails Night
A showcase event where founders pitched to expert judges for prizes of up to £3,000. I produced launch graphics, speaker and judge features, and winner announcement visuals. Social posts and event content built excitement, ensuring Pitch Night felt celebratory and high-energy.
Creative Approach
Using Photoshop, Figma, HubSpot, Google Analytics, and Meta Business Suite, I developed a design and communications workflow that delivered consistent branding across all strands. My approach balanced promotion and storytelling, while using performance insights to refine content and maximise applications, attendance, and engagement.
Impact
- Delivered consistent, professional visuals across all programme strands.
- Boosted applications and event turnout with targeted email and social campaigns.
- Helped create excitement around Pitch Night and Community Gatherings.
- Streamlined communications with weekly digests and tailored cohort updates.
- Contributed to Immerse’s reputation as a trusted platform for supporting UK founders at every stage of growth.
