Access Bank’s All Walks of Life is a branded mini-series designed to humanise the brand, highlight everyday stories, and connect emotionally with audiences. By blending storytelling with banking values, the series strengthened Access Bank’s position as a customer-first institution with cultural relevance.
The Challenge
For Seasons 3 and 4, the challenge was to create communications and promotional designs that would bring the series to life, capture audience attention, and give it the cinematic look and feel of a professional production. The visuals needed to resonate emotionally while staying true to Access Bank’s brand identity.
My Role
I designed and produced the creative communications and promotional materials for Seasons 3 and 4, including:
- Cinematic posters to promote each season.
- Digital promo graphics for social media and internal channels.
- Brief comms copywriting to support visuals with engaging, brand-aligned messaging.
Creative Approach
Using Adobe Photoshop and Illustrator, I crafted a bold visual system inspired by film promotions, positioning All Walks of Life as a premium and professional mini-series.
- Cinematic storytelling: Highlighted cast members and themes with a movie-poster aesthetic.
- Brand alignment: Integrated Access Bank’s visual guidelines and colour system for consistency.
- Cross-channel adaptability: Designed assets for both outdoor posters and digital campaigns.
- Supporting comms: Developed concise, engaging copy to amplify the visuals and drive interest.
Impact
The All Walks of Life campaign achieved strong visibility across digital and offline platforms, helping Seasons 3 and 4 reach wide audiences with a professional, cinematic identity. The success of the campaign contributed to the series winning the Corporate Brand Series of the Year, a recognition that validated Access Bank’s innovative approach to storytelling and brand engagement.
