Elevate+ is a collaborative initiative between PayPal and Foundervine, designed to empower underrepresented entrepreneurs by providing tools, mentorship, and resources to thrive in the digital economy. Through workshops, one-on-one mentorship, and practical support, Elevate+ connects founders to opportunities that help them scale effectively.
The Challenge
The programme needed a strong, visually consistent campaign identity that could reflect both PayPal’s global credibility and Foundervine’s grassroots engagement with diverse entrepreneurs. The target was to not only attract high-quality applicants but also ensure every design element—across digital, print, and event touchpoints—felt cohesive and brand-aligned.
My Role
I focused on designing the campaign assets that would bring Elevate+ to life, ensuring every element carried the professionalism of PayPal while staying consistent with Foundervine’s community-driven voice. This included:
- Social media graphics for launch and recruitment.
- Event collateral such as digital banners and workshop visuals.
- Promotional assets (flyers, ads, and announcement templates).
- Cohort celebration designs to highlight milestones.
Creative Approach
I adopted a design-first strategy using Photoshop and Figma, guided by PayPal and Foundervine’s brand guidelines.
- Crafted visually compelling assets that balanced PayPal’s sleek digital commerce aesthetic with Foundervine’s vibrant community-driven identity.
- Designed for multi-platform use (LinkedIn, Instagram, web banners) to maximise reach.
- Applied brand consistency principles, ensuring typography, colour palettes, and layouts matched PayPal’s standards.
- Iterated quickly with feedback loops, producing polished assets that were campaign-ready on tight timelines.
Impact
- Delivered a cohesive suite of designs that elevated Elevate+’s presence across digital and event touchpoints.
- Strengthened the programme’s ability to attract applicants by presenting a professional, trustworthy identity.
- Improved audience engagement through visually engaging content optimised for multiple platforms.
- Reinforced the partnership’s credibility by ensuring brand alignment between PayPal and Foundervine.
